Hey, thanks for checking in. I’m ok. I’m dealing with it. I’m doing The Work.

I’m on a diet/fasting. For a short while. Losing the pounds. Well, I’m not overweight, but using the NHS BMI calculator, I am on the border of being overweight. So I thought if I lost a few pounds, planted myself firmly in the healthy range, then I have a little room to play with should I fancy a Belgium Bun with my coffee. It’s the little things. Always take time for the little things.

So I am on the Fast 800 diet. 800 calories a day (but 900 if you’re a vegetarian like me). So I’m losing weight but it is tough with just 800/900 calories to spread across three meals. When I find the diet the hardest to deal with is first thing in the morning. I have no energy. There’s nothing in the tank, maaan. So what little energy I do have is just enough to make breakfast. I sit there, just feeling weak until my body squeezes the energy out of that bowl of porridge. The weak feeling reminded me of being ill. Your body has zero reserves as it’s fighting the illness and you can feel that weakness. You can feel you’re playing with a limited amount of energy. Having limited energy is no fun, and usually I have energy from the day before powering me through the early start of the day. Which really got me thinking about energy.

What if we normally just had a very limited amount of energy? What would we focus on? What daily activities, especially in the realm of employment, would we pour our precious energy into? Would we just start thinking in terms of those important tasks? Would we just priorities those tasks or would they force us into thinking into a wider existential thought about what we might be wasting our energy on in our lives in general? I certainly would be more inclined to focus on more rewarding projects, given the limited amount of energy to spare. But outside of my diet, the reality is I do have a limited amount of energy to spare. The illusion of a long life encourages me to waste energy on things that don’t really serve me. I do need to focus more on the rewarding things. Maybe rewarding is the wrong word. Nourishing might be a better fit. Where am I spending that precious energy? That is a good area to focus a little area on. Watch the energy.

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First draft is done on the book, so I’m in editing mode. Editing is about killing your darlings, apparently. Anyway, with a little focus, a little energy, next week I might be finished. Whilst on the subject of all things digital marketing, over on my other site Digital Marketing for Creatives, I regularly post articles and signpost to useful tools. Why not pop across, I’d love to see you.